
The Future Of Television. Dissected Daily.
TV Data Shows How Women’s Basketball Still Gets Deprioritized
Before the NCAA men’s and women’s basketball tournaments tip off, we dive into how the women’s game still isn’t getting its due.
Media Companies Battle For Social Video Dominance
In January, Disney and Paramount fought it out to see which media property had the highest reach amount U.S. YouTube and Facebook audiences.
Super Bowl: Industry Execs On Likeable Ads, Creator Economy Crossover
Executives from iSpot, Songtradr, CreatorIQ and Tubular Labs weigh in on this year’s Super Bowl
Why MrBeast Was A Perfect Fit For NFL’s Super Bowl Ad
Surprisingly, MrBeast was a perfect fit for the NFL, as it — like all leagues and networks — tries to attract younger audiences.
Super Bowl Advertisers Get ‘Super’-Sized Video Views
Brand Super Bowl spots are already all over YouTube, earning millions of views.
What Are Beyoncé Audiences Shopping For At Target?
Tubular Labs data reveals what Beyoncé VEVO viewers are shopping for at Target… along with their penchant for oatmeal searches.
Philadelphia Eagles Fly On Social Video
The Eagles finished No. 1 in the NFC this year, but that wasn’t the only honor for Philadelphia — as social video data from Tubular Labs shows.
Shorts Ruled 2022 On YouTube (Plus More Social Video Takeaways From Last Year)
Tubular Labs’ 2022 “rewind” reveals some of the biggest social video trends of the last year — and what brands and creators should know about them.
Sports Videos Still Have Bounce, Grow 33% Year-Over-Year On YouTube
Data from Tubular Labs shows there’s still plenty of room for sports video views to grow on platforms like YouTube.
Travel Audiences Love The Beach
A new Tubular Labs infographic on travel shares trends around viewership and consumer behaviors...
Hot Takes 2023: Some Bold Predictions From Our Members
2023 Predictions from the top executives in TVREV’s Thought Leaders Circle.
Electronics Video Viewers Want To Go Fast
Data from Tubular Labs’ recent category infographics shows electronics viewers have an affinity for car-related content (plus other insights).
Mexico Soccer Fans Are 61.9x More Likely To Shop For PS5 Games On Amazon
Insights from Tubular Labs show interesting shopping trends coming from fans of El Tri – audiences searching for "Mexico Soccer" have the highest Amazon shopping affinity
Workwear Videos Win With Fashion Audiences
A new Tubular Labs fashion infographic shows what audiences are watching in the category, what they’re buying and where opportunities could lie for both brands and creators.
U.S. Soccer Fans Are 91.7x More Likely To Shop For Sunglasses On Amazon
Amid the World Cup, insights from Tubular Labs show interesting shopping trends: Audiences searching for U.S. Soccer have the highest Amazon shopping affinity for sunglass accessories (91.8x more likely than the norm), sunglasses (91.7x) and casual button-down shirts (73.2x).
These Shopping Categories Score With Soccer Fans
Tubular data tells us what soccer fans are shopping for — and maybe which brands you’ll see advertising against World Cup content this next month.
How ‘Chicken’ Are CNN Viewers?
Data from Tubular Labs shows CNN social video viewers are likely shopping Amazon for chicken and turkey products (among other categories).
Hermès Shoppers Want To Visit Vegas
Categories data from Tubular Labs shows Hermès shoppers have a high affinity for social video content about visiting Las Vegas.
Food Network’s Audience Is Hungry For Insurance
A consumer insights report from Tubular Labs looks at the online habits of Food Network’s social audience.
A ‘Hack’ Of An Opportunity With Food & Beverage Videos
Tubular Labs video category data reveals which food & beverage video topics can create new opportunities for brands, creators and publishers — plus what audiences are shopping for after watching.