VIZIO Ads’ new report shows the overlap between NFL and college football audiences, and how advertisers can create more reach with more show genres.

Data from VIZIO’s Inscape shows how this year’s World Series went to-to-toe with the NFL and college football when it comes to broadcast viewership.

The Big 12’s new TV deal shows how ESPN is going to use college sports to keep fans tuning in en masse.

84% of viewers use a second screen when watching TV. Are you reaching them on all devices?

An expanded College Football Playoff could be one of the most lucrative rights deals on TV as networks are still scrambling to keep audiences watching.

The Big Ten’s record deal has lasting implications for the Big Four broadcast networks, ESPN and its own cable channel.

UCLA and USC leaving the Pac-12 could set off a chain of events that resets the college sports TV landscape.

Fox has a juggling act ahead when the World Cup is in direct opposition to college football, the NFL and holiday season later this year.

Which programs accounted for the most TV watch-time in 2021? We dig into data from VIZIO’s Inscape…

The Premier League will the latest sports entity to get a major payday from U.S. media companies. What will it mean for the market overall?

The AAC replaced key departures with six new members. But do any of them register when it comes to what matters most? (interest from TV audiences)

However much fans may have missed normal sports seasons and game telecasts in 2020, and are hoping this football season marks a return to the comforting traditions of the past, they’d better take a long look at what may be the end of an era. There are so many conflicting currents of massive change washing over sports right now that it’s likely the entire business will be wildly different within just a couple of years. And that has huge implications for “TV,” because we’re going to be watching those sports much differently in coming years.

ESPN's the big winner when the dust settles on Texas and Oklahoma's move to the SEC.

There are significant reverberations for sports TV assuming Texas and Oklahoma are actually bound for the SEC

The College Football Playoff seems prepared to expand from four to 12 teams. TV, as expected, is the biggest reason for the shift.

The next few years. of sports media rights negotiations have an opportunity to alter TV... if any of the rightsholders really change, of course

The coming return of EA Sports' popular college football game could spawn an influx of new esports fans young and old.

Super Bowl ratings declining set off some alarm bells -- but the more interesting conversation is around what it means for the future of the game on TV.

The Pac-12's latest streaming announcement misses the mark once more as the league won't just focus on trying to get live games to fans.

After the NHL and NBA completed successful bubble playoffs, should the NFL and college football follow suit to save TV inventory?