The Future Of Television. Dissected Daily.
Hot Takes: Local TV's Transformation In The Age Of Streaming
TVREV Thought Leaders Circle members and report sponsors share their thoughts on the transformation of local television in the age of streaming.
How Do Local Networks and Businesses Utilize Streaming? Spencer Potts Of Madhive Explains It To Teenagers
Spencer Potts, Madhive CEO explains how the company works to Jay Fagel and Rio Damata
Madhive CRO Jon Kaplan On Helping Advertisers Navigate Connected TV
Madhive Chief Revenue Officer Jon Kaplan talks to TVREV about his reasons for joining the company and what parallels he sees between the early years in programmatic advertising and where we’re at with connected TV now.
Context vs Targeting: How Can Streaming Advertisers Have It All?
Madhive’s Adam Helfgott on why today’s ad platforms need to be as good with contextual targeting as they are with data-driven targeting.
Hot Takes: The 2023 Upfronts And Newfronts
TVREV’s Thought Leaders Circle members share their thoughts and predictions for this year’s Upfronts and Newfronts.
Moving Forward From The Current TV Measurement Culture Clash
Madhive CEO Adam Helfgott in a Q&A about the need to integrate panel and ACR data for better measurement data.
Hot Takes 2023: Some Bold Predictions From Our Members
2023 Predictions from the top executives in TVREV’s Thought Leaders Circle.
Political CTV Ad Campaigns Are Cranking Ahead of Midterms
As the midterms approach, Madhive found that average daily political impressions on connected TV are up 96% in October vs. September this year.
Hot Takes: How Should The TV Industry Protect Consumer Privacy?
Our TVREV Thought Leaders Circle members weigh in on why consumer privacy is so important and what steps the TV industry needs to take to ensure that it is respected.