The NFL’s return means a lot to TV. We dive into the data behind iSpot’s new report to show just how much impact it has for networks and advertisers.

iSpot’s new first-half TV report showcases how streaming is growing steadily, primetime’s ability to survive, and the ad market’s increasing consolidation around top networks.

This year’s NBA Playoffs paid big dividends for advertisers year-over-year, as the league seemingly beat the “small market” allegations, especially for QSR brands.

iSpot CEO Sean Muller sat down with Media Cartographer Evan Shapiro for Big Brains to talk about helping advertisers unify their data.

In a panel hosted by Marketecture and TVREV, iSpot’s Stu Schwartzapfel and LinkedIn’s Lee Womer make a compelling case for why B2B marketers should be leaning into CTV.

An Innovator Spotlight conversation from “The CTV Playbook For B2B Marketers”, iSpot’s ‌Stuart Schwartzapfel‌ discusses how LinkedIn is using its rich professional data to drive precision-targeted CTV campaigns.

Also: Ad tech news from ISpot, Anoki, GSTV, The Trade Desk, TCL and Transmit

In this conversation, LinkedIn Business Development Manager Cat Perez shares how the company is making CTV more accessible and measurable for B2B marketers—offering self-serve targeting and independent performance validation via iSpot.

Genius Sports will integrate iSpot’s Unified and Outcomes measurement products and data insights into omnichannel platform FanHub, which helps reach sports fans

TVREV’s newest report looks at how B2B marketers are using the power of television to create emotional connections, shortening a very long sales cycle.

Also: Cross-platform TV ad measurement company iSpot names Steven Millman as chief scientist

This week’s Hot List dives into how following the money explains Amazon’s rise in TV, the growing role of data in Upfronts, and why platforms, publishers, and even baseball must adapt to win both attention and ad dollars.

Streaming’s share of impressions rises to 14%

MLS still benefits greatly from its exclusive Apple TV+ deal. But recently, clubs have been finding workarounds to earn more exposure (and revenues) from local broadcasts, too.

“Finding the ideal reach and frequency is a reality with new technology,” the report says.

As TV’s past fades, this week’s Hot List dives into the data-driven future of media—from Walmart’s NewFronts push to YouTube’s March Madness surge—revealing how the industry is reinventing itself for the spring season of performance.

This week’s TVREV Hot List explores the looming impact of AI on TV, fresh momentum in measurement from Comscore, iSpot, and Tubular, and why smart monetization is key as CTV proves its growing value with massive March Madness reach.

Springtime is finally here.

Paramount Global first to offer clients clients new capability

2 weeks worth of TVREV originals and Measure snackables