Both NBA and men’s college basketball saw week-over-week increases in viewership share, per Inscape.

With the rights to two big box office hits, is Netflix poised to actually become a player in the Indian market?

Pixability’s Jackie Paulino details how the company applies its expertise in YouTube contextual targeting to enhance brand safety and performance in the streaming sector.

We look at why vVMPDs are booming and our predictions on what happens now that the strikes are done.

Inscape’s Q3 Market Trends research shows just how much native apps are growing in a very short amount of time.

NFL TV ad impressions have ballooned year-over-year, as a new report from iSpot shows.

As peak demand surges, securing streaming sports rights becomes ever more critical. Brandon Katz delves into the escalating battle and what it means for the future of streaming.

But nothing comes close to football, which in total accounted for over 12% of all minutes watched last week.

This week’s TVREV highlights, and more news across the industry.

A look at why the strength of the Disney brand name gives the company a competitive advantage in everything from apps to vMVPDs and why FASTs continue to be such a hot commodity.

Alan Wolk discusses the ramifications of the Disney-Hulu deal for consumers and the industry at large with Scripps’ Chris Nguyen.

Will Hulu’s reliance on linear library content prove a boon or boobytrap for Disney’s streaming strategy in the years to come?

Marathons on Paramount Network and airings on CBS propelled ‘Yellowstone’ into Inscape’s top ten TV programs.

In this latest Innovator Spotlight interview from our report on local TV and streaming, Madhive's Kristin Wnuk illuminates the intricacies of local advertising in the digital age, highlighting Madhive's unique approach to connecting advertisers with streaming audiences.

LG Ad Solutions CMO Tony Marlow explains how CTV's higher co-viewing factor translates to greater attention paid to CTV advertising--another reason why CTV ads have a leg up over linear.

This week’s TVREV highlights, and more news across the industry.

Hulu is all DIsney’s now—what that means and what DIsney needs to do about it. Plus why MLB needs to be worried about the World Series abysmal ratings.

The two latest videos from our discussion with Evan Shapiro and AiBUY’s Randy Bapst and Dalaney Thompson on the growth of “shoppertainment” and the growing buzz around shoppable video.

Major League Baseball’s postseason TV product is at a crossroads. So it’s worth examining some solutions to help it pull out of the tailspin.

IRIS.TV CEO Field Garthwaite explains the thinking behind the IRIS_ID and the critical problems that it is helping to solve for.