Recap of our latest TVREV webinar with Mediaprobe which explored how emotional impact affects impression quality and why that’s important for navigating the Upfronts.

“There’s been no clarity, transparency, or knowledge of how good or bad all this data is. It's fueling everything here. And now we have those answers,” says Scott McKinley

Five things you need to keep your eye on during the upcoming two months of madness. Plus why Max is cutting down on password sharing.

Also industry news from AdOmni, Nexxen and LG Ads

When station group owners force must-run segments onto local newscasts, they dilute the time and resources available for actual local reporting.

“Finding the ideal reach and frequency is a reality with new technology,” the report says.

VODProfessional’s Kauser Kanji weighs the likelihood of ten different “black swan” events that could hit the media industry in the year ahead.

The NHL’s exciting playoffs are likely to once again lack the TV audiences to match. What if a post-cable approach could change that?

Viant Household ID, Yahoo ConnectedID, First-ID, the Trade Desk’s EUID and Critco HEM added

As TV’s past fades, this week’s Hot List dives into the data-driven future of media—from Walmart’s NewFronts push to YouTube’s March Madness surge—revealing how the industry is reinventing itself for the spring season of performance.

TiVo’s Craig Chinn makes the case for why the future of TV advertising lies in bridging the gap between linear and streaming—not choosing one over the other.

An eventful March fueled audience and watch-time growth for TV news publishers across social video, as data from Tubular Labs reveals.

In-house ad-tech platform providing flexibility, targeting, measurement and new commercial formats

As the Feds go after TV’s biggest rivals, the industry should be jumping for joy and learning how to work together to take advantage of the moment. And why emotion is so important to advertisers at a time when data reigns supreme.

Digital video, retail media, social and search showing the biggest gains

If stalwarts like Wheel and Jeopardy! can be peeled away from the traditional TV syndication pipeline, what’s to stop others from following?

In our latest Marconi post, Gijsbert Pols breaks down why mobile marketers love buying CTV—but still can’t measure it unless they play by someone else’s rules.

As television turns 100, TripleLift CEO Dave Helmreich reflects on its journey from mechanical novelty to digital powerhouse—arguing that its next century will be defined by a balance of storytelling, data, interactivity, and innovation.

Data companies Acxiom, Deepsync, Experian, LiveRamp and TransUnion have signed on as data partners working to standardize identity data for targeting and measurement.

Top 10 streaming shows distributed by 7 different platforms