The Future Of Television. Dissected Daily.
The Most-Watched TV Programming of 2024
NFL and college football dominated, while the Paris Olympics won the bronze medal for 2024’s TV watch-time, per Inscape.
Olympics-Related Posts Generated 44% of Peacock’s July Earned Media Value
Peacock racked up $53.1 million in Earned Media Value in July, a notable 55% month-over-month increase, per CreatorIQ.
TV Program Rankings: The NFL Is Back, But Olympics Still Take Gold
Per Inscape, NFL preseason games captured a 1.55% viewership share for Aug. 5-11, behind only the Olympics.
Olympics Captured 26% of Last Week’s Live, Linear TV Viewing Time
The 2024 Paris games continue to dominate TV viewership, per Inscape data.
TV Program Ranking: Olympics Dominates Watch-Time
Coverage of the 2024 Paris games captured a 12.47% viewership share across July 22-28, per Inscape.
Olympics Buzz Fuels Growth In Earned Media Value For Peacock
Peacock racked up $30.9 million in EMV during the month, a 48% increase from its May EMV, per CreatorIQ.
Universal Hit Or Olympic Miss? Peacock’s $2 Bet On Subscriber Loyalty
NBCU announced plans to raise the price of Peacock… just in time for the Olympics. But do they have the content demand to justify the price rise once the games are over?
TV Program Rankings: Olympic Trials Win Gold With Audiences
U.S. Olympic Trials are big winners by watch-time as audiences get ready for the Summer Games in Paris.