Olympics-Related Posts Generated 44% of Peacock’s July Earned Media Value

Peacock racked up $53.1 million in Earned Media Value in July, a notable 55% month-over-month increase, per CreatorIQ.

Eleanor Semeraro 8/13/24 Eleanor Semeraro 8/13/24

TV Program Rankings: The NFL Is Back, But Olympics Still Take Gold

Per Inscape, NFL preseason games captured a 1.55% viewership share for Aug. 5-11, behind only the Olympics.

Eleanor Semeraro 8/6/24 Eleanor Semeraro 8/6/24

Olympics Captured 26% of Last Week’s Live, Linear TV Viewing Time

The 2024 Paris games continue to dominate TV viewership, per Inscape data.

Eleanor Semeraro 7/30/24 Eleanor Semeraro 7/30/24

TV Program Ranking: Olympics Dominates Watch-Time

Coverage of the 2024 Paris games captured a 12.47% viewership share across July 22-28, per Inscape.

Eleanor Semeraro 7/23/24 Eleanor Semeraro 7/23/24

Olympics Buzz Fuels Growth In Earned Media Value For Peacock

Peacock racked up $30.9 million in EMV during the month, a 48% increase from its May EMV, per CreatorIQ.

Brandon Katz 7/9/24 Brandon Katz 7/9/24

Universal Hit Or Olympic Miss? Peacock’s $2 Bet On Subscriber Loyalty

NBCU announced plans to raise the price of Peacock… just in time for the Olympics. But do they have the content demand to justify the price rise once the games are over?

John Cassillo 6/25/24 John Cassillo 6/25/24

TV Program Rankings: Olympic Trials Win Gold With Audiences

U.S. Olympic Trials are big winners by watch-time as audiences get ready for the Summer Games in Paris.