A look at why the bloom is off the FAST industry (and how to get it back) plus everything you wanted to know about Google’s AI Agents (But were afraid to ask.)

This week’s Hot List dives into how Google is reshaping the future of TV, with fresh data, sharp analysis, and a packed lineup of events and reports from TVREV.

Google’s AI ambitions just took TV by storm with the launch of Veo 3 , the generative video production platform.

12% of all TV viewing is YouTube. Which means 88% is not. Should the industry be worried or delighted? And what Oregon’s new geolocation ban says about the future of measurement.

Five things you need to keep your eye on during the upcoming two months of madness. Plus why Max is cutting down on password sharing.

VODProfessional’s Kauser Kanji weighs the likelihood of ten different “black swan” events that could hit the media industry in the year ahead.

TiVo’s Craig Chinn makes the case for why the future of TV advertising lies in bridging the gap between linear and streaming—not choosing one over the other.

This week’s TVREV Hot List explores the looming impact of AI on TV, fresh momentum in measurement from Comscore, iSpot, and Tubular, and why smart monetization is key as CTV proves its growing value with massive March Madness reach.

If you’ve been feeling like not all that much has been happening in the industry this year, you are not alone. We explain why this is….and why the dog’s breakfast of social video measurement is spreading to the TV industry and how to put a stop to it.

AI excels at creating “good enough” content. But does “good enough” spell the end of great or is there room enough for both?

Pay TV is recovering through persistence, but new disruptions keep reshaping the ride… PLUS: 2 free reports and 15 originals

Six top industry thought leaders: Terry Kawaja, Stu Schwartzapfel, Tony Marlow, Mike Brooks, Evan Shapiro and Alan Wolk share their thoughts on what to expect in the year ahead in the video series sponsored by LG Ad Solutions.

Using Madhive’s Lookalike+ feature, LifebrandsD2C leveraged AI-driven behavioral analysis to reach relevant CTV audiences and minimize wasted spend.

A report from Frequence, a Madhive company, found that 65% of local ad sellers say they face moderate to extreme pressure to grow digital ad revenue by 20% or more.

Pinterest's Q3 earnings showed strong growth, but stock dropped due to weak guidance in ad revenue, as analysts suggest it may need more time for recent deals and AI ad products to boost shopping engagement.

What's the one trend that more people in the industry should be paying attention to right now? Our esteemed Thought Leaders Circle members weigh in.

Some perspective on The Trade Desk's alleged attempt to launch a TV OS and some tips and tricks for implementing AI-driven personalization.

Teads' Natalie Bastian and KINESSO's Amanda Marks discuss how brands can harness the power of AI and CTV in order to adapt to the cookieless future.

We asked our TVREV Thought Leaders Circle members what they were most bullish about for the year ahead. Some of their answers will definitely surprise you.

Despite the flashy Upfronts, tech giants like Google, Apple and Meta are competing to dominate the future of AI.