
The Future Of Television. Dissected Daily.
AI And The Inevitable Triumph Of “Good Enough”
AI excels at creating “good enough” content. But does “good enough” spell the end of great or is there room enough for both?
Hot List: Is TV Learning To Ride Again?
Pay TV is recovering through persistence, but new disruptions keep reshaping the ride… PLUS: 2 free reports and 15 originals
What Happens In CTV: What To Expect In 2025
Six top industry thought leaders: Terry Kawaja, Stu Schwartzapfel, Tony Marlow, Mike Brooks, Evan Shapiro and Alan Wolk share their thoughts on what to expect in the year ahead in the video series sponsored by LG Ad Solutions.
How One Ad Agency Is Implementing AI to Drive CTV Conversions
Using Madhive’s Lookalike+ feature, LifebrandsD2C leveraged AI-driven behavioral analysis to reach relevant CTV audiences and minimize wasted spend.
Despite Tech Advances, Local Ad Sellers Under Pressure to Achieve Growth Goals
A report from Frequence, a Madhive company, found that 65% of local ad sellers say they face moderate to extreme pressure to grow digital ad revenue by 20% or more.
Has Pinterest Missed The Retail Media Boat?
Pinterest's Q3 earnings showed strong growth, but stock dropped due to weak guidance in ad revenue, as analysts suggest it may need more time for recent deals and AI ad products to boost shopping engagement.
Hot Takes: What Trends Are The Industry Sleeping On?
What's the one trend that more people in the industry should be paying attention to right now? Our esteemed Thought Leaders Circle members weigh in.
The Trade Desk Enters The OS Wars, The Personalization Conundrum
Some perspective on The Trade Desk's alleged attempt to launch a TV OS and some tips and tricks for implementing AI-driven personalization.
Navigating The Future Of Media: AI, CTV, And Cookieless Strategies
Teads' Natalie Bastian and KINESSO's Amanda Marks discuss how brands can harness the power of AI and CTV in order to adapt to the cookieless future.
Hot Takes: What We’re Bullish On Right Now
We asked our TVREV Thought Leaders Circle members what they were most bullish about for the year ahead. Some of their answers will definitely surprise you.
The Upfronts Versus The Chatbots
Despite the flashy Upfronts, tech giants like Google, Apple and Meta are competing to dominate the future of AI.
At CES, Everyone Loves AI, Sports Fans Have More Grief Ahead
How to read between the lines of the AI hype cycle, why watching sports on TV keeps getting more miserable for fans and why the leagues need to cary about it.
Week In Review: Special Cannes Edition
Our take on Cannes, the messy optics and how to sound like you know what you’re talking about when you talk about AI.
Subscription Fatigue: Reshaping The Future Of Streaming With In-Show Monetization
Kerv’s Gary MIttman explores how AI-driven commerce integration can serve as the cure for shrinking streaming margins.
Hot Takes: How Will AI Affect The Television Industry?
TVREV’s Thought Leaders offer their takes on how AI is going to affect the television industry.