The Future Of Television. Dissected Daily.
OpenAP’s Brittany Slattery Discusses The Future Of Data Privacy In Advertising
OpenAP’s CMO Brittany Slattery shares its position on the future of data privacy in video advertising, and how building privacy-centric infrastructure will benefit buyers, sellers, publishers and consumers across the board.
Navigating the Future of TV Ad Tech: Insights from Mediaocean's Ramsey McGrory and Drew Kane
Mediaocean's Ramsey McGrory and Drew Kane discuss the evolving landscape of TV advertising technology and the role of their new product, TV iQ, in that evolution.
TV Everywhere: The Streaming Revolution That Could Have Been
Would TV Everywhere apps have saved the industry from the mess it’s in today?
Dynamic Creative Versioning Technology Can Take Streaming To The Next Level
Mediaocean’s Grant Parker on how dynamic creative versioning can help brands personalize creative at scale.
Addressability At Scale Makes It Into “Next Year”
Industry legend Bob Ivins looks at why streaming is what finally made addressable happen.
Potential MLB TV Rights Deal Could Fuel Interesting Evolution For Apple TV+
Apple’s interest in Major League Baseball rights shows a desire to evolve the Apple TV+ service and get more serious about competing with the likes of Peacock and Paramount+.
Roku Launches On Shopify, Streaming Rules The Emmys (Again)
The one where we look at why Roku’s deal with Shopify is such a smart way to turn DTC brands onto TV and why the Emmys are a three-hour commercial for streaming services.
Comcast To Launch Its Own Smart TV, LG Ads Rolls Out A New Operating System
The one where we size up Comcast's new smart TVs and take a look under the hood of LG Ads' new River OS.
Beachfront’s St. John On Why Decision Making Tech Will Drive Addressable TV Advertising’s Evolution
When it comes to addressable advertising, few companies are as in the thick of it than Beachfront. Beachfront is a convergent TV ad platform that works with programmers and distributors to unify traditional paid TV with connected TVs. The company acts as the ad decisioning partner between the supply/programmer side and the media buying side. When there’s an opportunity for an addressable ad insertion, Beachfront’s tech decides what ads should be served based on that individual or household.
WideOrbit’s Offeman: I'm A Big Believer In As Much Unduplicated Reach As Possible.
In video footage from our members-only Thought Leaders Circle event, WideOrbit's Will Offeman explains why he is a big believer in "as much unduplicated reach as possible."
Samsung Ads’ Justin Evans On Why Smart TVs Are Having A Moment
From our upcoming series on the emerging smart TV ecosystem, Justin Evans, Samsung Ads' Global Head of Analytics and Insights, talks about why smart TV's are having a moment and why ad-supported streaming having a major growth spurt.
Behind The Scenes At The TVREV Thought Leaders Circle Event
From our TV[R]EV Thought Leaders Circle event, MadHive's Christiana Cacciapuoti on the evolution of local addressable and why it's going to be even more attractive to big brands in the year ahead.
We Need To Look At Addressable Holistically
Samsung Ads' Justin Evans explains why streaming is such an important and exciting environment for addressable advertising and why ad-supported streaming is now rivaling ad-free streaming.
The Future of Sports on TV: Q&A with Beachfront's Tom St. John
TV[R]EV speaks with Tom St. John, head of partnerships at Beachfront, about the state of sports on television heading into NewFronts/upfronts.
What's the Future of the Super Bowl as a TV Event?
Super Bowl ratings declining set off some alarm bells -- but the more interesting conversation is around what it means for the future of the game on TV.
Why Addressable Inventory Makes TV Advertising More Appealing to Brands
VIZIO VP, Network Partnerships Adam Gaynor talks about what makes addressable ads such an appealing option for brands on TV.