Amazon finally euthanizes Freevee, folding it into Prime. Meanwhile Netflix releases big new subscriber numbers but what do they really mean?

The loss of $16B in political ad dollars is going to be tough for the industry to get used to. Some tips on how to cope. Plus a look at why the TV OS is more important than ever and a non-partisan political observation.

The unsealed details of the NBA’s new media rights deals with Amazon and NBC shed a lot of light on where the league’s headed (and especially what Amazon wants to do with sports and shoppable ads).

Amazon’s ad business grew 19% this quarter, slightly down from 20% last quarter despite new Prime ad inventory, raising questions about future growth and potential competition from other retail media networks as off-network ad sales emerge as the next frontier.

Do Mr. Beast’s Amazon troubles point out greater Creator issues. Plus some data to back up the notion that not enough ads dollars are flowing to streaming.

VIZIO's Adam Bergman details how, in a crowded and costly sports ads space, brands can stand out by using centralized content hubs like VIZIO's Sports Zone for exclusive, high-impact ad placements.

Amazon made a massive and risky bet this year - that consumers would be ok with turning on advertising as the default for Amazon Prime Video.

Why smart subscription apps are getting in bed with Amazon and why the debate may give network TV news a second lease on life.

Why Amazon's Freevee is more than just another FAST service and what YouTube needs to do if it really wants to be considered "television."

Netflix boasts impressive ad sales growth, but some industry insiders remain skeptical about the audience. Meanwhile, Fubo's legal victory may have given Venu an easy way to bail on the ill-conceived service.

In the wake of Google’s anti-trust violations, similar FTC cases against Amazon are imminent… the impact on advertising remains unclear.

Cookies, their history, why TV doesn’t have them, why contextual worka on TV, and WTF was WBD thinking with the NBA?

Why Ellison has no choice but to try to make Paramount a tech company and what to make of the NBA’s decision to tap Amazon.

Amazon is feeling the heat from Temu and Shein. But when are these Chinese companies going to build out big retail media networks, if they aren't already?

Digital ad giants like Meta and YouTube are partnering with retail media networks to prove their impact on sales, while struggling digital publishers explore potential collaborations to gain similar credit.

The value of Upfronts is in question for TV and netwarks, as tech giants Amazon and YouTube are on a different playing field.

Despite the flashy Upfronts, tech giants like Google, Apple and Meta are competing to dominate the future of AI.

Kraken games will appear locally on Amazon (and broadcast TV). And it may show what’s next for local sports rights.

What we’re thinking Amazon’s really going to do with Freevee, and why the real story of the Walmart-VIZIO deal has nothing to do with either company.

In this interview from CES 2024, ESHAP owner and noted media cartographer Evan Shapiro dives into the OS Wars – whoever controls that data controls the “oil in the TV ecosystem.”