Overall TV ad impressions were down, but the Big 4 networks persevered in primetime just the same.

ABC and CBS were two of the networks that saw notable year-over-year increases in national linear TV ad impressions, per iSpot.

Between the reported NFL Christmas deal and streaming competitors looking for rebundling liferafts, it certainly looks like Netflix has emerged victorious in the so-called “streaming wars.”

College Football Playoff changes could be the move that finally eats the sport alive.

Over 100 million people managed to watch the Super Bowl on CBS and what that means for broadcast TV plus why the NFL is still vein-bulging livid over the new sports streaming app.

The NFL wants no part of a super sports streamer, since it puts the rest of televised sports on an equal playing field.

Sunday’s Big Game lived up to its high expectations, delivering record viewership for Paramount.

The NFL keeps getting bigger, as share of watch-time for Sunday’s conference championships rose once again, according to Inscape data.

Why The Great Rebundling is going to be all about ad-supported SVOD and a look at how Norman Lear forever changed TV.

Inscape data reveals the episode captured a 0.37% viewership share for Sept. 11-17, 2023.

The tennis championships gained steam week-over-week, capturing 1.79% of all live, linear minutes watched, per Inscape.

Per Inscape, the 2023 tournament scored 1.70% of all live, linear minutes watched July 3-9.

Ad minutes are going up in primetime, while attention appears to be dropping, as data from iSpot reveals.

The 2023 Masters Tournament and related coverage scored over 4% of all watch-time during the week of April 3-9, placing it solidly in first place for the program ranking, per data from Inscape.

This year’s Masters had the most linear minutes watched for Thursday to Sunday, according to Inscape, along with a higher share of Sunday watch-time vs. last year

Before the NCAA men’s and women’s basketball tournaments tip off, we dive into how the women’s game still isn’t getting its due.

Which brands advertised against Election Night coverage this year?

An expanded College Football Playoff could be one of the most lucrative rights deals on TV as networks are still scrambling to keep audiences watching.

The Big Ten’s record deal has lasting implications for the Big Four broadcast networks, ESPN and its own cable channel.

UCLA and USC leaving the Pac-12 could set off a chain of events that resets the college sports TV landscape.