The Future Of Television. Dissected Daily.
How Truthset is Bringing Transparency and Accountability to Ad-Tech
Scott McKinley, Founder and CEO at Truthset, explains why he started the company, and how it uses the Data Collective to provide ad buyers, sellers and users of large scale consumer data, with visibility into how accurate their data is to produce better business outcomes.
Household Identity Study Reveals Marketing Waste, Opportunities For Improvement
A new study from Truthset reveals just how inaccurate data is — and the benefits of cleaning it up.