The Future Of Television. Dissected Daily.
Despite Tech Advances, Local Ad Sellers Under Pressure to Achieve Growth Goals
A report from Frequence, a Madhive company, found that 65% of local ad sellers say they face moderate to extreme pressure to grow digital ad revenue by 20% or more.
Local Heats Up, Cannes Preview
This week we look at why local advertising is becoming an even bigger deal (pun intended) and preview what to look for at Cannes.