Sports and related programming hold five of the top ten ranking positions for Oct. 21-27, per Inscape’s viewership data. 

And although the NFL and college football maintain their chart-topping positions, both saw viewership shares decrease week-over-week, according to Inscape.

Combined, NFL and college football games accounted for over 13% of all minutes watched last week, per Inscape.

NFL games captured nearly 8% of all live, linear minutes watched across Sept. 2-8, per Inscape.

Per Inscape, NFL preseason games captured a 1.55% viewership share for Aug. 5-11, behind only the Olympics.

The 2024 Paris games continue to dominate TV viewership, per Inscape data.

The NFL increased its viewership share from 7.60% to 9.25% week-over-week, per recent Inscape data

Marathons on Paramount Network and airings on CBS propelled ‘Yellowstone’ into Inscape’s top ten TV programs.

Sportsbook brands are growing their TV footprint, by looking at non-sports programming as well.

Daytime TV ad impressions grew year-over-year, even as primetime was down — revealing new opportunities for brands looking for reach with linear ads.