Different streamers appeal to different demographics. Brandon Katz explains why they need to stop being so complacent about who is watching.

All the originals in one place

Thanks in part to social buzz around “The Secret Lives of Mormon Wives,” Hulu saw a 66% month-over-month increase in Earned Media Value in September, per CreatorIQ.

Diamond Sports Group could potentially lose 11 of its remaining MLB team rights deals for 2025. Such a move could expedite the end of the current RSN model, and DSG's involvement in regional sports altogether.

As part of its study on streaming platforms, MX8 Labs surveyed viewers about brand recall, attention and if ads actually influenced them to make a purchase.

From Star Wars to The Acolyte, Disney hasn't been having much success with its originals and Hulu's hits are few and far between. All that spells trouble for the House of Mouse.

ESPN's controlled the narrative around college football for decades. What happens if it loses that footing via the DirecTV dispute?

VIZIO and ESPN have both introduced new offerings designed to simplify the convoluted sports rights landscape for consumers.

An in-depth survey from MX8 Labs reveals how consumers really feel about the streaming landscape.

If you can watch most content on most platforms, doesn't that just push every consumer toward consolidating around only subscribing to Netflix?

Disney's streaming services turn a profit, but is it sustainable? Meanwhile, the Pelicans fly the Diamond coop. A look at both streaming economics and the shifting landscape of sports broadcasting.

Want to get Netflix, Hulu, Max, Apple TV+, Paramount+, VIX and Peacock for just $11.32/month? Here is how.

Disney’s trying to make its interface more like Netflix, but its real focus should be on the TV OS. Plus why the WNBA’s jackpot represents a sea change for the entire TV industry.

While TV is thriving, the Emmys refusal to make sense out of their confusing category structure will only serve to turn viewers away from the show.

Is the combination of Hulu’s new content with Disney’s classics the right way to keep viewers in place? Or is single-serve the way to go? Brandon Katz has some thoughts.

Disney+, Hulu and Max make for some odd bundle-mates, but how much overlap is there between the threesome, and do they have what consumers want?

Between the reported NFL Christmas deal and streaming competitors looking for rebundling liferafts, it certainly looks like Netflix has emerged victorious in the so-called “streaming wars.”

All the unanswered questions behind the Disney/WBD bundling announcement and why FAST services are crushing it.

The combo Disney-Hulu app is a smart idea, but we flag some potential issues. Meanwhile, contextual targeting is having its day in the sun and why that’s making lots of people happy.

The platform was one of only four streaming brands that saw month-over-month EMV growth in January, per CreatorIQ.