The Future Of Television. Dissected Daily.
Those ‘Mormon Wives’ Helped Hulu Grow Earned Media Value in September
Thanks in part to social buzz around “The Secret Lives of Mormon Wives,” Hulu saw a 66% month-over-month increase in Earned Media Value in September, per CreatorIQ.
Diamond Sports Group Pilots The End Of Current RSN Model
Diamond Sports Group could potentially lose 11 of its remaining MLB team rights deals for 2025. Such a move could expedite the end of the current RSN model, and DSG's involvement in regional sports altogether.
Among Subscription Streamers, Disney+ Stands Out for Viewer Ad Recall
As part of its study on streaming platforms, MX8 Labs surveyed viewers about brand recall, attention and if ads actually influenced them to make a purchase.
Is the Magic Fading? Disney’s Originals Go Bippity-Boppity-Splat
From Star Wars to The Acolyte, Disney hasn't been having much success with its originals and Hulu's hits are few and far between. All that spells trouble for the House of Mouse.
How Long Can Disney Hold Out As Rivals Shape Football Season For Fans?
ESPN's controlled the narrative around college football for decades. What happens if it loses that footing via the DirecTV dispute?
Fall Sports Highlight Consolidation Needs For Streaming Consumers
VIZIO and ESPN have both introduced new offerings designed to simplify the convoluted sports rights landscape for consumers.
Streaming Insights: Viewer Experience, Preferred Content and More
An in-depth survey from MX8 Labs reveals how consumers really feel about the streaming landscape.
As Streaming Consolidates, Netflix Keeps Gaining Upper Hand
If you can watch most content on most platforms, doesn't that just push every consumer toward consolidating around only subscribing to Netflix?
Disney’s Streaming Services Turn A Profit, Pelicans Fly The Diamond Coop
Disney's streaming services turn a profit, but is it sustainable? Meanwhile, the Pelicans fly the Diamond coop. A look at both streaming economics and the shifting landscape of sports broadcasting.
7 Services For Just $11.32/Month: Creating The Ultimate Streaming Bundle Hack
Want to get Netflix, Hulu, Max, Apple TV+, Paramount+, VIX and Peacock for just $11.32/month? Here is how.
Disney Has Netflix Envy, WNBA Strikes Gold
Disney’s trying to make its interface more like Netflix, but its real focus should be on the TV OS. Plus why the WNBA’s jackpot represents a sea change for the entire TV industry.
The Emmys Need To Get Out Of Their Own Way
While TV is thriving, the Emmys refusal to make sense out of their confusing category structure will only serve to turn viewers away from the show.
The Disney+/Hulu Combo Platter: Ultimate Churn Solution Or Too Much Of A Good Thing?
Is the combination of Hulu’s new content with Disney’s classics the right way to keep viewers in place? Or is single-serve the way to go? Brandon Katz has some thoughts.
From Foes to Potential Flows: Unpacking the Max, Disney+, Hulu Streaming Bundle
Disney+, Hulu and Max make for some odd bundle-mates, but how much overlap is there between the threesome, and do they have what consumers want?
NFL, Rebundling Shows Netflix Has Already Won Streaming Wars
Between the reported NFL Christmas deal and streaming competitors looking for rebundling liferafts, it certainly looks like Netflix has emerged victorious in the so-called “streaming wars.”
WBD and Disney Go A’Bundling, FAST Services Are Good Business
All the unanswered questions behind the Disney/WBD bundling announcement and why FAST services are crushing it.
The Disney-Hulu App Collab Continues, Contextual Targeting Grows Up
The combo Disney-Hulu app is a smart idea, but we flag some potential issues. Meanwhile, contextual targeting is having its day in the sun and why that’s making lots of people happy.
FX, ‘The Bear’ Help Fuel Increase in Earned Media Value for Hulu
The platform was one of only four streaming brands that saw month-over-month EMV growth in January, per CreatorIQ.
Price Hikes, Bundles and Syndication: Streaming Reacts To Its New Reality
Changing consumer habits and a maturing streaming industry are leading to some new trends, price increases being among the more visible.