The Future Of Television. Dissected Daily.
CIMM City 2024. The State Of TV Advertising
Our newest Thought Leaders Circle video series, featuring Michele Stone (Paramount), Mikey Garcia (Wurl), Field Garthwaite (IRIS TV), Drew Kane (Mediaocan) and Travis Scoles (Paramount)
Hot Takes: What We’re Bullish On Right Now
We asked our TVREV Thought Leaders Circle members what they were most bullish about for the year ahead. Some of their answers will definitely surprise you.
The Mild Trickle Of Cord Cutting Continues, Streaming Gets A Little More Mainstream
The latest cord cutting numbers reveal that hybrid viewing is here for a while longer…which is why a new deal between Mediaocean and Magnite makes so much sense.
CTV Might Get The Headlines, But Social Video Is Still a Juggernaut
Mediaocean’s Grant Parker looks at the “media-creative” gap and why brands need to better integrate social video and CTV.
Flashtalking’s Ben Kartzman On The Importance Of Data Independence, And What That Means For Advertisers
In this interview from CES 2024, Mediaocean COO Ben Kartzman explores the importance of data independence for advertisers.
Hot Takes: Our Thought Leader Circle Members’ Predictions For 2024
2024 predictions from TVREV’s always insightful Thought Leaders Circle members.
Navigating the Future of TV Ad Tech: Insights from Mediaocean's Ramsey McGrory and Drew Kane
Mediaocean's Ramsey McGrory and Drew Kane discuss the evolving landscape of TV advertising technology and the role of their new product, TV iQ, in that evolution.
Hot Takes: Local TV's Transformation In The Age Of Streaming
TVREV Thought Leaders Circle members and report sponsors share their thoughts on the transformation of local television in the age of streaming.
How Mediaocean's TV iQ Helps Brands Find Audiences In A Converged Media Landscape
How Mediaocean’s TV iQ helps advertisers find the audiences they are looking for across today's converged media landscape.
Hot Takes: The 2023 Upfronts And Newfronts
TVREV’s Thought Leaders Circle members share their thoughts and predictions for this year’s Upfronts and Newfronts.
Mediaocean's Grant Parker On The Use Cases For Dynamic Creative Versioning
In this video, Mediaocean CRO Grant Parker explains dynamic creative versioning and why it’s so useful for achieving broad reach on CTV.
Hot Takes: Why Is Ad-Supported TV Hot Again?
TVREV’s Thought Leaders Circle members offer their opinions on why ad-supported TV is having a moment right now.
Dynamic Creative Versioning Technology Can Take Streaming To The Next Level
Mediaocean’s Grant Parker on how dynamic creative versioning can help brands personalize creative at scale.
Hot Takes 2023: Some Bold Predictions From Our Members
2023 Predictions from the top executives in TVREV’s Thought Leaders Circle.
How Mediaocean’s Imposium Makes Personalization Possible
Mediaocean’s Ben Kartzman talks about the benefits of personalized ad creative and how Imposium is helping make that a reality.
It’s The Audience (Not The Device), Stupid
Mediaocean’s Michael Tuminello explains why brands need to focus on audiences, not devices or delivery methods.
A (Media) Ocean Washes Over Cannes
Mediaocean’s David Berkowitz on why they’re making waves at Cannes and what their Drishyam AI acquisition is all about.
Hot Takes: Will CTV Take The Lead In The New Hybrid Ecosystem?
TVREV Thought Leaders Circle members share their takes on the potential boom in CTV advertising as Netflix, Disney and HBO join the ad-supported ranks.
Hot Takes: Netflix Has Advertising. Now What?
TVREV Thought Leaders Circle members offer their advice to Netflix on how to approach its impending advertising business.
Hot Takes: What To Expect From The NewFronts
TVREV Thought Leaders Circle members share their thoughts on what they are expecting at the upcoming NewFronts.