Market fragmentation and confusion may lead to new opportunities to re-aggregate broadband, legacy TV, OTT apps, gaming and more, PwC says in a new report. That could pave the way for a cable comeback if it can solve consumer problems with billing, search and more.

It’s a big planet, with a lot of TV watchers. And getting as many of them a chance to watch Paramount Plus, Pluto, and now, SkyShowtime, is Kelly Day’s job as ViacomCBS’ president of international streaming services.

Streaming is providing another opportunity for college athletic departments to connect with and own relationships with their audience (fans).

The 2020 Tokyo Olympics came and went, and were loaded with drama across nearly every event. Whether it involved The US Men’s Basketball Team redeeming themselves in the Olympic Finals against France, Katie Ledecky continuing to dominate across multiple swimming events, or Simone Biles deciding to sit out of several Gymnastics events to prioritize her mental health, the 2020 Olympics were able to keep the world entertained despite being a year delayed. We‘ll cover how these Olympic Games stack up against other major sporting events from the past year, look at what events were able to drive the highest rates of Emotional Reactions and Passion, and which athletes were the talk of the Olympic Games.

T-Mobile's TVision is yet another streaming service in a sea of them. Can it set itself apart in a crowded marketplace?

Black Widow's latest delay puts an even greater emphasis on Disney+'s Marvel shows to carry the flag for its highly profitable movie franchise.

What does the future hold for MVPDs? VIZIO's Adam Bergman discusses what's ahead for the industry, and VIZIO in particular.

AT&T's interest in selling DirecTV brings up the question of whether or not satellite TV even works going forward vs. streaming alternatives.

Current growth around OTT and CTV advertising -- and especially local OTT and CTV advertising -- has the industry looking ahead at a pretty bright future. Scott Cunningham, owner of Cunningham Tech Consulting, weighs in on some of the details of that future.

Our latest Revisionist interview features Samsung Ads VP Tom Fochetta discussing how clients rely on them to "find the unfindables."

A look at the growing market for OTT sports broadcasting in Europe, now on hold, but sure to explode post-pandemic.

Let’s say you’re a Smart TV manufacturer. You see that streaming is on its way to becoming a major form of delivery for visual media—including advertising. You’ve got plenty of opportunities for advertisers to deliver their messaging via your Smart TVs, and can offer these opportunities with a side of addressable. Naturally, you’d start to bring the selling of these opportunities in-house.