Mediaocean's Ramsey McGrory and Drew Kane discuss the evolving landscape of TV advertising technology and the role of their new product, TV iQ, in that evolution.

In this installment of our Marketer Interview video series, we learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation. Meet Shannon Pruitt the global chief content officer for Stawell media network, a newly formed organization of leading multichannel agencies including Assembly, MMI Agency, Media Kitchen, and Grason, creative consultancy GALE, B2B specialist Multiview, transcreation agency Locaria, and travel and media experts Ink.

Live sporting events were the last exclusive part of the cable bundle; new box office releases were similarly exclusive. Their arrival to streaming signals that we have arrived at a tipping point. 

TV[R]EV's Thought Leaders Circle presents Mediaocean President Lance Neuhauser on the importance of omnichannel advertising and why it's the cornerstone of his company's business.

Mediaocean CEO, Bill Wise, discusses the state of linear TV in omnichannel advertising.