CIMM City 2024. The State Of TV Advertising

Our newest Thought Leaders Circle video series, featuring Michele Stone (Paramount), Mikey Garcia (Wurl), Field Garthwaite (IRIS TV), Drew Kane (Mediaocan) and Travis Scoles (Paramount)

Paramount’s Steve Ellis On The Proven Impact Of TV Advertising

Paramount Advertising COO Steve Ellis discusses the proven impact of the 30 second spot and why measuring ad effectiveness is so important for advertisers.

The Much Needed Marriage of Brand and Performance Marketing

Paramount’s Dario Spina on why creative still matters in advertising and how brands can take advantage of that.