Could A Pharma Ad Ban Shake Up The TV Industry?

TripleLift’s bold new report, written by Mike Shields, looks at what happens to television if a DTC pharma advertising ban goes into effect.

Alan Wolk 2/21/25 Alan Wolk 2/21/25

TV Advertising Under Attack, “Landman” Is The New “Fire Country”

Two big sources of TV ad revenue—pharma and fast food—are under attack—what’s the industry’s best move. Plus a new popular show for the NYT to ignore.

John Cassillo 9/27/22 John Cassillo 9/27/22

How Pandemic TV Ads Have Pivoted Since Early 2020

iSpot data shows how COVID-related TV ads have trended since the start of 2020 — along with pharma’s recent rise.