The Future Of Television. Dissected Daily.
Could A Pharma Ad Ban Shake Up The TV Industry?
TripleLift’s bold new report, written by Mike Shields, looks at what happens to television if a DTC pharma advertising ban goes into effect.
TV Advertising Under Attack, “Landman” Is The New “Fire Country”
Two big sources of TV ad revenue—pharma and fast food—are under attack—what’s the industry’s best move. Plus a new popular show for the NYT to ignore.