The Future Of Television. Dissected Daily.
Edmonton-Florida Stanley Cup Highlights NHL’s TV Questions
A Stanley Cup Final between a Canadian team a non-traditional market puts the NHL’s questions (and opportunities) on TV front and center.
Audience Data Behind The Caitlin Clark Effect
Caitlin Clark puts up big numbers both on and off the court, as we dive into her impact on TV and social video.
Data: YouTube’s Getting Even Longer On Short Videos
As YouTube grows aspirations with the NFL, it’s also seeing shrinking video lengths elsewhere.
Endeavor Wants The Sports Entertainment Content Title Belt
As a combined business, WWE and UFC aren’t going to be put in a box, and are likely to make billions in TV and streaming negotiations.
Media Companies Battle For Social Video Dominance
In January, Disney and Paramount fought it out to see which media property had the highest reach amount U.S. YouTube and Facebook audiences.
Why MrBeast Was A Perfect Fit For NFL’s Super Bowl Ad
Surprisingly, MrBeast was a perfect fit for the NFL, as it — like all leagues and networks — tries to attract younger audiences.
What Are Beyoncé Audiences Shopping For At Target?
Tubular Labs data reveals what Beyoncé VEVO viewers are shopping for at Target… along with their penchant for oatmeal searches.
Philadelphia Eagles Fly On Social Video
The Eagles finished No. 1 in the NFC this year, but that wasn’t the only honor for Philadelphia — as social video data from Tubular Labs shows.
Shorts Ruled 2022 On YouTube (Plus More Social Video Takeaways From Last Year)
Tubular Labs’ 2022 “rewind” reveals some of the biggest social video trends of the last year — and what brands and creators should know about them.
Sports Videos Still Have Bounce, Grow 33% Year-Over-Year On YouTube
Data from Tubular Labs shows there’s still plenty of room for sports video views to grow on platforms like YouTube.
Travel Audiences Love The Beach
A new Tubular Labs infographic on travel shares trends around viewership and consumer behaviors...
Electronics Video Viewers Want To Go Fast
Data from Tubular Labs’ recent category infographics shows electronics viewers have an affinity for car-related content (plus other insights).
Workwear Videos Win With Fashion Audiences
A new Tubular Labs fashion infographic shows what audiences are watching in the category, what they’re buying and where opportunities could lie for both brands and creators.
These Shopping Categories Score With Soccer Fans
Tubular data tells us what soccer fans are shopping for — and maybe which brands you’ll see advertising against World Cup content this next month.
Reels-y Effective Content Types On Instagram
New survey data from CreatorIQ sheds light on the state of the creator economy in 2022.
How ‘Chicken’ Are CNN Viewers?
Data from Tubular Labs shows CNN social video viewers are likely shopping Amazon for chicken and turkey products (among other categories).
A ‘Hack’ Of An Opportunity With Food & Beverage Videos
Tubular Labs video category data reveals which food & beverage video topics can create new opportunities for brands, creators and publishers — plus what audiences are shopping for after watching.
Gucci Shoppers’ Social Video Habits May Not Be What You Think They Are
Data from Tubular Labs shows how assumptions about Gucci’s shoppers may be false, as social video data points to a different consumer profile.
What Are Allbirds Shoppers Watching? How Consumer Insights Can Guide Creator Partnerships
Data from Tubular Labs shows what Allbirds site visitors are watching on social video — which helps targeting and creator partnership decisions maximize ROI.
AVOD Acquisition Costs And Savings: Data Dose
In this week’s Data Dose: AVOD Customer Acquisition Costs, Social Food Trends, Beer Ads Growth, & Franchise Prequel Power