The Future Of Television. Dissected Daily.
As Sports Move To Streaming, Roku Wants To Bat Leadoff
Roku aims to become a major player in sports streaming, predicting that by 2025, two-thirds of sports viewing hours will be streamed, with personalized, interactive experiences for fans and advertisers.
Sports Advertising Is More Expensive And Crowded Than Ever. Here’s How Brands Can Stand Out
VIZIO's Adam Bergman details how, in a crowded and costly sports ads space, brands can stand out by using centralized content hubs like VIZIO's Sports Zone for exclusive, high-impact ad placements.
Stadium-Chicago Sports Plan Shows New, Old Approach To RSNs
Chicago sports is going to embrace a new, old approach to RSNs, and it could provide a roadmap for how other teams manage local rights going forward.
Big Sporting Events Are Just Part of a Bigger Ad Game
Madhive CRO Jon Kaplan tackles the future of advertising as it relates to sporting events, and what that means in the age of streaming.
Scoring Big in Streaming: The Critical Role of Sports Broadcast Rights
As peak demand surges, securing streaming sports rights becomes ever more critical. Brandon Katz delves into the escalating battle and what it means for the future of streaming.
Hot List: The Beatles Are Back and Baseball Blows… Its Ratings
This week’s TVREV highlights, and more news across the industry.
How Can MLB Fix Its Postseason TV Audience Crisis?
Major League Baseball’s postseason TV product is at a crossroads. So it’s worth examining some solutions to help it pull out of the tailspin.
NBA In-Season Tournament Tries Something New While Sports Look For Answers
The NBA In-Season Tournament presents a radical shift for American sports at a time of radical need.
Hot List: Even Sports And News Are Changing
This week’s TVREV highlights, and more news across the industry.
Cable/Satellite Users Are ‘Quiet Quitting’ But Sports Keeps Them On Board
“Quiet-quitting” stayed prevalent in Q2 as sports and news helped keep audiences tethered to cable and satellite, to some extent.
Baseball Is Back, What To Look For At The Upfronts And Newfronts
A look at baseball’s pivot to streaming RSNs and how that affects more than just sports, plus how to navigate the Upfronts and Newfronts like a pro.
Sports Videos Still Have Bounce, Grow 33% Year-Over-Year On YouTube
Data from Tubular Labs shows there’s still plenty of room for sports video views to grow on platforms like YouTube.
Netflix’s Password Sharing Crackdown Creating More Problems Than It Is Solving, NESN Launches First Streaming RSN
Why cracking down on password-sharing is not a good idea for Netflix and why launching a streaming RSN is a very good idea for MLB.
Nielsen Says Streaming’s Not All That, Sinclair Wants To Make Streaming RSNs Happen
The one where we look at Nielsen's new streaming rating system and its surprising stats and explain why streaming RSNs is a most excellent idea.
