The Future Of Television. Dissected Daily.
Hot Takes: What Trends Are The Industry Sleeping On?
What's the one trend that more people in the industry should be paying attention to right now? Our esteemed Thought Leaders Circle members weigh in.
IRIS.TV's Field Garthwaite On The Future Of Shoppable Media And Political Advertising
In this interview from CES 2024, IRIS.TV CEO Field Garthwaite explores the future of retail media, shoppable advertising, and the impact of CTV on political ads coming into an election year.
George Carens On How Samsung Ads Is Helping Streamers Meet The Churn Challenge
Samsung’s George Carens, explains Samsung’s three-part strategy for helping streamers to retain subscribers.
Why TV Out-of-Home (TVOOH) is Real Television
Orka.TV’s Jonathan Moffie explains why TV out-of-home is TV and not digital and why the industry needs to regard it as such.
Hot Takes: How Will AI Affect The Television Industry?
TVREV’s Thought Leaders offer their takes on how AI is going to affect the television industry.
Mediaocean's Grant Parker On The Use Cases For Dynamic Creative Versioning
In this video, Mediaocean CRO Grant Parker explains dynamic creative versioning and why it’s so useful for achieving broad reach on CTV.
What Is Media Monitoring And Why Should You Care About It?
CCR Media CEO Shea Kelly explains what media monitoring is and why it is so important in today’s complex environment.
How MyBundle.TV Lets Consumers Create Their Own Bundles
MyBundle.TV CEO Jason Cohen explains how the service lets broadband providers give consumers a way to create their own bundles.
How Pluto TV Benefits From Its Relationship With Paramount (And Vice Versa)
Pluto TV’s Jeff Shultz explains their mutually beneficial relationship with parent Paramount, and how together, they create a flywheel effect.
How SpringServe Helped Bring Programmatic Buying To CTV
SpringServe founder Joe Hirsch explains the gap in the CTV ad market that led to the company’s founding in the latest Thought Leaders Circle video.
Why Going Direct To Device Is A Winning Play For Political Campaigns
In this Innovator Spotlight from our new report on how streaming is changing political advertising, VIZIO’s Nyma Quidwai lays out the advantages TV OEMs can bring to the table.
Reaching Modern Gamers Requires A New Approach from Marketers
Samsung Ad’s Nick Barrionuevo explains why gamers are such a valuable audience for advertisers and offers some best practices on how to reach them.
How LG Uses Data To Stand Up The FAST Channels Users Want Most
LG Ads Solutions CEO Raghu Kodige explains how ACR data helps it to personalize its FAST for users and advertisers alike.
Tom Ryan On The Value Of Curation And The Early Days Of Pluto TV
Co-Founder Tom Ryan explains how hands-on curation helps to set Pluto TV apart from other FASTs in the latest Innovator Spotlight from our report FASTs Are The New Cable
It’s The Audience (Not The Device), Stupid
Mediaocean’s Michael Tuminello explains why brands need to focus on audiences, not devices or delivery methods.
A (Media) Ocean Washes Over Cannes
Mediaocean’s David Berkowitz on why they’re making waves at Cannes and what their Drishyam AI acquisition is all about.
How Conviva Helps Programmers Make Better Content Decisions
Conviva’s Nick Cicero explains how Conviva’s data helps programmers track viewing patterns in order to determine which shows to invest in.
Why Is The IRIS_ID Neutral?
IRIS TV’s Richie Hyden explains how keeping the IRIS_ID neutral allows them to work with all parties.
How Guaranteed Business Outcomes Are Helping LG Ads Solutions Make Its Mark
LG Ads Solutions President Serge Matta explains the value of guaranteed business outcomes in this excerpt from TVREV’s latest special report.