VIZIO’s Travis Hockersmith On The Future Of Native Ads In CTV

Magnite’s Chris Signore sits down with VIZIO’s Travis Hockersmith in this double Thought Leaders Circle Q&A about the value of native ads on CTV.

Travis Hockersmith 1/4/24 Travis Hockersmith 1/4/24

Gain All The Reach Extension Benefits, Without The Red Flags

How TV reach extension is redefining audience engagement in the age of streaming, and how you can wield this powerful strategy with VIZIO.

Alan Wolk 4/17/23 Alan Wolk 4/17/23

VIZIO’s Travis Hockersmith on how media companies are making good use of the FASTs to drive tune-in.

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VIZIO’s Travis Hockersmith is featured in the latest Innovator Spotlight from our new report “FASTs Are The New Cable, Part 2: Advertising”

Alan Wolk 10/24/22 Alan Wolk 10/24/22

The recent deal between VIZIO and SpringServe to implement Tiles, highlights the growing importance of the TV operating system.