Now that election day is upon us, I set off to find some data from this spin cycle that can deepen my understanding of the attention economy. Some data that isn’t a poll funded by an agenda, but receipts of views and ad impressions that reveal real behaviors by companies and people. A work in progress, but so far here is what I’ve found:

News publishers are still leaning into Donald Trump in the month leading up to the 2024 U.S. Presidential election — as data from Tubular Labs shows.

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The NBA’s new TV deal is going to change the way we watch sports, and how the league’s perceived as an entertainment property for the foreseeable future.

A Stanley Cup Final between a Canadian team a non-traditional market puts the NHL’s questions (and opportunities) on TV front and center.

Caitlin Clark puts up big numbers both on and off the court, as we dive into her impact on TV and social video.

The biggest part of Neflix’s new rights deal with the WWE is how popular wrestling is on YouTube, and how that may be a huge boost to Netflix’s subscriber (and ad) base.

ESPN paying up for NCAA sports championships is all part of a larger plan — but one that looks tougher by the day.

This week’s TVREV highlights, and more news across the industry.

The NBA In-Season Tournament presents a radical shift for American sports at a time of radical need.

As YouTube grows aspirations with the NFL, it’s also seeing shrinking video lengths elsewhere.

Advertisers were eager to appear alongside Women’s World Cup games this summer, even as time zone shifts posed challenges.

How the films are dominating theatrical movie TV advertising in July, plus a look at the resurgence of iconic Barbie songs.

iSpot’s new TV Transparency Report reveals year-over-year growth for TV ad impressions, and more.

Spider-Man’s popularity is booming, which spells great things for Sony, in particular.

Netflix is interested in live sports… sort of. But the service is smartly taking its time and handling things its own way.

As a combined business, WWE and UFC aren’t going to be put in a box, and are likely to make billions in TV and streaming negotiations.

Before the NCAA men’s and women’s basketball tournaments tip off, we dive into how the women’s game still isn’t getting its due.

In January, Disney and Paramount fought it out to see which media property had the highest reach amount U.S. YouTube and Facebook audiences.

Executives from iSpot, Songtradr, CreatorIQ and Tubular Labs weigh in on this year’s Super Bowl