Sports, led by college football, take the top five spots on Inscape’s ranking of most-watched TV programs for August 26 through September 1.

Games captured a 1.85% viewership share across July 1-7, per Inscape.

As we move from linear TV to steaming, new monetization paths require a new set of metrics to better understand the value of content.

The NBA playoffs continue to hold court atop Inscape’s ranking, while college softball and baseball made inroads week-over-week.

But NCAA basketball is still in a full-court press for TV viewership share, per Inscape.

Men’s college basketball games captured a 2.07% viewership share for Feb. 12-18, per Inscape.

The NFL keeps getting bigger, as share of watch-time for Sunday’s conference championships rose once again, according to Inscape data.

Between the NFL and college bowl games, football captured nearly 20% of all minutes watched on live TV last week, per Inscape.

Marathons on Paramount Network and airings on CBS propelled ‘Yellowstone’ into Inscape’s top ten TV programs.

The NFL’s hiatus week cleared the way for college football to score big on TV, with the U.S. Open in a distant second for viewership share, per Inscape.

Franchise IP comes in all different shapes and sizes, as Paramount Global can attest to.

Unsurprisingly, NBA again takes first place for weekly watch-time — but softball and baseball slide up the ranking, according to the latest data from Inscape.

With the NFL season over, other sports are filling its place when it comes to capturing watch-time — but thanks to a weekend rerun marathon, ‘Yellowstone’ also made the top ten program ranking for Feb. 13-19.

Once again, TVREV’s annual predictions about what to look for in the year ahead.

Data from VIZIO’s Inscape reveals Yellowstone’s super Sunday for Paramount Network as the No. 2 program on TV, only behind the NFL.

Data from VIZIO’s Inscape highlights how much of a hit Yellowstone is for Paramount Network.

With streaming services already staking out content lanes over the last couple years, the “streaming wars” now shift toward volume-based conflict.

General advertising, viewership and social video trends around the season three premiere of Paramount Network's "Yellowstone," featuring insights from Inscape, iSpot and Tubular Labs.