The Future Of Television. Dissected Daily.
Long Live Ad Networks?
Ad tech companies are bypassing middlemen with direct and curated ad networks, questioning the need for traditional ad tech and its impact on smaller publishers.
Target Shows How Advertising Is Coming Full Circle For Retailers
Target's ad network, Roundel, is booming thanks to its popular Target Circle membership.
Costco Has Everything - Even Ads
Costco joins the retail media frenzy with powerful new ad network.
Ad Networks Come For Your Digital Wallet
Chase Bank and PayPal’s entry into the ad business raises privacy concerns amid the broader push for data protection.