Pinterest's Q3 earnings showed strong growth, but stock dropped due to weak guidance in ad revenue, as analysts suggest it may need more time for recent deals and AI ad products to boost shopping engagement.

Ad tech companies are bypassing middlemen with direct and curated ad networks, questioning the need for traditional ad tech and its impact on smaller publishers.

The consensus at Advertising Week is that, despite all its upside, retail media still lacks some basic maturity.

Mike Shields takes on the People vs. Google in his latest column for TVREV.

Social platforms LinkedIn and Pinterest are partnering with web publishers on selling one another's inventory and audiences. Mike Shields takes a look at the experiment in his latest guest column.

Even big players like Oracle, Adobe, Verizon, and AT&T have a tough time cracking the advertising game, often losing out to tech giants like Google and Meta. It's a good reminder that diving into retail media will come with big risks.

Costco joins the retail media frenzy with powerful new ad network.

LG Ad Solutions’ new report uncovers U.S. consumer perceptions around “shoppable” TV advertisements一such as scannable QR-enhanced ads 一as well as subsequent purchasing behavior after seeing TV ads.

In this interview from CES 2024, Mediaocean COO Ben Kartzman explores the importance of data independence for advertisers.

In this interview from CES 2024, IRIS.TV CEO Field Garthwaite explores the future of retail media, shoppable advertising, and the impact of CTV on political ads coming into an election year.

AiBUY’s shoppable overlay is on display in these two videos featuring Evan Shapiro and Alan Wolk talking with the AiBUY team about the future of shoppable media.

TVREV’s Thought Leaders Circle members share their thoughts and predictions for this year’s Upfronts and Newfronts.