Cookies, their history, why TV doesn’t have them, why contextual worka on TV, and WTF was WBD thinking with the NBA?

Disney, Fox and WBD announced a brand new streaming sport bundle, but we wonder whether it can do what they want it to do. Meanwhile the fact that YouTube TV had over 8MM subs appeared in an internal blog post. We interpret.

The world of sports TV rights has been one long escalator up, but it may finally be ending, as broadcast and cable audiences keep shrinking and regional sports networks collapse. Can streaming truly pick up the slack, at a reasonable price? The answer has big implications for the leagues, teams, players and fans.

A spate of new sports TV rights deals have been announced in recent weeks at prices far higher than the deals they replaced. But how much longer can media companies keep paying those prices amid cord-cutting and audience fragmentation. And what happens when the bubble pops?

Apple has a chance to create a formidable partnership with the NFL to stream games on both mobile and connected TVs, plus buy a stake in NFL Media. If the company can pull it off, it could transform the streaming business.

TVREV Co-Founder and Lead Analyst Alan Wolk hosted Mediaocean’s “The Big Picture” event this week and kicked it off by providing a ten-minute overview of the big trends he’s seeing in TV this year. It’s a spin off of an article from earlier this month called Nine Big TV-Related Things We’re Looking At Right Now.

ESPN's the big winner when the dust settles on Texas and Oklahoma's move to the SEC.

There are significant reverberations for sports TV assuming Texas and Oklahoma are actually bound for the SEC

The College Football Playoff seems prepared to expand from four to 12 teams. TV, as expected, is the biggest reason for the shift.

MLS Club Inter Miami's new streaming experience with Streamlayer plots a course toward the future of how we watch sports.

Sinclair Broadcast Group is making another big bet on sports TV, raising $250 million to finance a streaming service in the 21 markets where it owns cable sports services. The streamer could reshape the online streaming landscape, and add gambling with Sinclair's Bally's ownership.

Apollo's ability to turn Yahoo into a larger sports betting player could make or break the Verizon Media acquisition.

TV[R]EV speaks with Tom St. John, head of partnerships at Beachfront, about the state of sports on television heading into NewFronts/upfronts.

The NHL secures a 3x increase in TV rights. And while the focus is on linear, streaming is what could be the biggest benefit of these deals by the end of it.

The NFL cashed in on network's desire to secure linear TV's future... and set up the peaceful transition to streaming.

Disney would prefer to avoid paying double the current rate on its next NFL deal. So who has the leverage here?

The next few years. of sports media rights negotiations have an opportunity to alter TV... if any of the rightsholders really change, of course