The Revisionists — TVREV

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What Really Is First-Party Data?

What Really Is First-Party Data?

Smart TVs Are Having A Moment Right Now And Samsung Is Ready To Take Advantage Of It

Smart TVs Are Having A Moment Right Now And Samsung Is Ready To Take Advantage Of It

Live Entertainment Has Come To Streaming, Launching A New Era

Live Entertainment Has Come To Streaming, Launching A New Era

VIZIO’s Well-Timed Entry Into The Ad Business Is Just The Latest Iteration For The Brand

How LG Ads Helps CTV Buyers Get The Targeting They’re Looking For

How LG Ads Helps CTV Buyers Get The Targeting They’re Looking For

As YouTube Advertisers Experience Diminishing Returns, Video-Level Data Helps To Regain Ground on Other Platforms

As YouTube Advertisers Experience Diminishing Returns, Video-Level Data Helps To Regain Ground on Other Platforms

Sabio's Sudha Reddy: Probabilistic 'Cohorts' Are The Future of Ad Targeting

Sabio's Sudha Reddy: Probabilistic 'Cohorts' Are The Future of Ad Targeting

LG Ad’s Raghu Kodige On Why Smart TVs Are So Well Suited For Content Discovery

LG Ad’s Raghu Kodige On Why Smart TVs Are So Well Suited For Content Discovery

The “Bill & Ted” Guide To Successful Theatrical Launches

The “Bill & Ted” Guide To Successful Theatrical Launches

VIZIO’s Adam Bergman On The Advantages Of Owning Your Own Data Set

VIZIO’s Adam Bergman On The Advantages Of Owning Your Own Data Set

Samsung Ads’ Justin Evans On Why Smart TVs Are Having A Moment

Samsung Ads’ Justin Evans On Why Smart TVs Are Having A Moment

Samsung Ads’ Tom Fochetta On How Smart TV OEMs Can Help With Frequency Capping

Samsung Ads’ Tom Fochetta On How Smart TV OEMs Can Help With Frequency Capping

We Need To Look At Addressable Holistically

We Need To Look At Addressable Holistically

How Petco Is Using Data-Driven Marketing Tactics To Meet The Expanding Needs Of America’s Pet Parents

How Petco Is Using Data-Driven Marketing Tactics To Meet The Expanding Needs Of America’s Pet Parents

Tubular Labs: TV Doubles Down On Social Video Heading Into 2021

Tubular Labs: TV Doubles Down On Social Video Heading Into 2021

The Revisionists: How Data From 50 Million Smart TVs Is Fueling Samsung’s Growing Advanced TV Ad Business

The Revisionists: How Data From 50 Million Smart TVs Is Fueling Samsung’s Growing Advanced TV Ad Business

The Revisionists: With The Largest Library Of Any Streaming Service, Tubi Has Carved Out Their Own Niche

The Revisionists: With The Largest Library Of Any Streaming Service, Tubi Has Carved Out Their Own Niche

The Revisionists: For Peerlogix, OTT Viewership Data Is The Key To Developing a Content Acquisition Strategy

The Revisionists: For Peerlogix, OTT Viewership Data Is The Key To Developing a Content Acquisition Strategy

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The Revisionists

Exclusive interviews with the leaders, visionaries, and decision makers driving the future of media, TV, advertising, and entertainment.