Why streaming platforms are turning to anime and global content as powerful tools to engage and retain Zoomers in the U.S.

Watch-time was down week-over-week for major sports, while several Fox News programs saw a boost, according to Inscape’s latest ranking. 

Now that election day is upon us, I set off to find some data from this spin cycle that can deepen my understanding of the attention economy. Some data that isn’t a poll funded by an agenda, but receipts of views and ad impressions that reveal real behaviors by companies and people. A work in progress, but so far here is what I’ve found:

Our newest Thought Leaders Circle video series, featuring Michele Stone (Paramount), Mikey Garcia (Wurl), Field Garthwaite (IRIS TV), Drew Kane (Mediaocan) and Travis Scoles (Paramount)

News publishers are still leaning into Donald Trump in the month leading up to the 2024 U.S. Presidential election — as data from Tubular Labs shows.

Amazon’s ad business grew 19% this quarter, slightly down from 20% last quarter despite new Prime ad inventory, raising questions about future growth and potential competition from other retail media networks as off-network ad sales emerge as the next frontier.

Samsung Ads’ Justin Fromm discusses the findings of their new report on Streaming’s Loyalty Crisis in our latest TVREV Thought Leaders Circle video.

What TV can learn about churn from the Washington Post’s Very Bad Week and why Wall Street just won’t cut Roku a break.

TVREV caught up with Querou to find out how Vibe is redefining TV advertising for small and medium-sized businesses.

This Election Day is not just another reporting cycle — it’s a defining moment for local TV stations to demonstrate their unwavering dedication to accuracy and the public interest.

Titan OS made quite a splash at MIPCOM last week, with its Sony Pictures Entertainment announcement. We look at why independent operating systems like Titan hold so much promise as alternatives to Big Tech.

Evan Shapiro’s TV Taxonomy highlights how industry jargon had resulted in an out-of-control Tower Of Babel, and a look at the negative effects of all that discord.

Sports and related programming hold five of the top ten ranking positions for Oct. 21-27, per Inscape’s viewership data. 

In this Q&A from our recent report, Retail Media On CTV 2024, Gretchen Bobroff explains how Magnite simplifies retail media by integrating tech, prioritizing privacy, enhancing programmatic efficiency, and leading in premium video.

As the number of originals shrinks, Netflix has managed to keep its subscriber base. But can the industry adjust to the new reality?

Political ad impressions surged by 489% in September vs. August, according to a Madhive analysis.

All the originals in one place

Thanks in part to social buzz around “The Secret Lives of Mormon Wives,” Hulu saw a 66% month-over-month increase in Earned Media Value in September, per CreatorIQ.

What were the big themes at this year’s MIPCOM? We analyze and offer some potential solutions.

The convergence of retail media and CTV offers potential for shoppable TV, but challenges like consumer reluctance, budget fragmentation, and a need for seamless experiences remain.