Horror films are box office gold, yet stumble on streaming. Brandon Katz digs into why scares work in theaters but lose their edge at home — and what that means for studios and streamers betting big on the genre.

In a post-superhero, post-pandemic marketplace, Brandon Katz looks at how Disney’s big screen dominance could boost both theaters and Disney’s streaming bundle heading into 2026.

Why do sequels do so much better than remakes? Like 11:1 box office ratio better? Brandon Katz has some thoughts.

Barbie's $1.4 billion success exposed how blockbusters ignoring female audiences are leaving massive money on the table with persistent gender gaps.

Brandon Katz breaks down how new metrics like Intent Conversion and Monetization Potential help studios measure how efficiently awareness turns into box office and streaming success.

Netflix's animated series resonate on TV. Its theatrical efforts? Not so much. Brandon Katz breaks it down.

Amazon is aggressively expanding its movie catalog, securing new licensing deals, and investing in original films as it prepares to battle Netflix for movie library supremacy.

Streaming services lean heavily on dramas for their content libraries. But maybe too heavily—other genres may yield better retention and acquisition rates.

Different streamers appeal to different demographics. Brandon Katz explains why they need to stop being so complacent about who is watching.

Apple’s not-very-big library has not proved to be an issue to day—even with a price hike last year. But is that a viable long-term strategy? Brandon Katz explores.

Peacock’s success is being driven by NBC’s broadcast programming. Which, Brandon Katz explains, is likely another reason why they are jettisoning their cable networks.

Netflix’s rock-bottom churn rates are the envy of the streaming industry. Brandon Katz explains why that’s no accident.

Why streaming platforms are turning to anime and global content as powerful tools to engage and retain Zoomers in the U.S.

As the number of originals shrinks, Netflix has managed to keep its subscriber base. But can the industry adjust to the new reality?

Brandon Katz lays out the right programming strategies streamers can use to keep viewers hooked after the initial hype cycle has died down.

Drama isn't the cool kid on the block in streaming land as fantasy, sci-fi and reality are now ascendant. What that means for everyone from studios to streams to advertisers.

Tiny Crunchyroll has fended off attempts by Netflix, Amazon, Disney and others to invade its anime empire. Brandon Katz looks at how they did it and the lessons for niche services.

From Star Wars to The Acolyte, Disney hasn't been having much success with its originals and Hulu's hits are few and far between. All that spells trouble for the House of Mouse.

The rapidly shrinking length of TV seasons is creating issues for media companies, impacting everything from retention to syndication. A look at how to handle this dilemma.

How successful franchises create cross-pollinating funnels of viewer interest, driving renewed engagement with older installments at a low cost.