Sports, led by college football, take the top five spots on Inscape’s ranking of most-watched TV programs for August 26 through September 1.

An in-depth survey from MX8 Labs reveals how consumers really feel about the streaming landscape.

Combined across all networks, coverage of the Democratic National Convention accounted for nearly 5% of all minutes watched on TV Aug. 19-25, per Inscape. 

Peacock racked up $53.1 million in Earned Media Value in July, a notable 55% month-over-month increase, per CreatorIQ.

NFL preseason games captured a 2.48% viewership share across Aug. 12-18, per Inscape.

Per Inscape, NFL preseason games captured a 1.55% viewership share for Aug. 5-11, behind only the Olympics.

The 2024 Paris games continue to dominate TV viewership, per Inscape data.

Coverage of the 2024 Paris games captured a 12.47% viewership share across July 22-28, per Inscape.

Across various networks, coverage of the RNC captured a combined viewership share of 2.96%, per Inscape.

Peacock racked up $30.9 million in EMV during the month, a 48% increase from its May EMV, per CreatorIQ.

Overall TV ad impressions were down, but the Big 4 networks persevered in primetime just the same.

Weekend coverage on Fox News drove watch-time increases for many of its top programs (especially those typically airing during weekdays only).

Telly’s Bob Ivins offers up some theories on why TV measurement did not seem to be on anyone’s lips at Cannes this year.

Games captured a 1.85% viewership share across July 1-7, per Inscape.

The debate simulcast captured a 2.16% viewership share, beating the Olympic trials and other sports for watch-time across June 24-30.

A new report from iSpot highlights the major differences between average commercial minute audiences and exact-ad (spot-level) measurement during sporting events.

U.S. Olympic Trials are big winners by watch-time as audiences get ready for the Summer Games in Paris.

Nicola Coughlan saw her TikTok audience grow by 25x since January and has a 13.58% engagement rate on the platform, per CreatorIQ.

Commerce media dominated Cannes with major brands and retail media networks, highlighting the rise of shoppable content and ad tech battles over ad identifiers.

Multiple Fox News shows jumped into the June 10-16 ranking after not appearing the top 50, per Inscape.