Preseason games captured 2.56% of all live, linear minutes watched on TV Aug. 7-13, while Little League baseball slides into second (1.31% of watch-time).

Teads' Natalie Bastian lays out the many ways that brands are making use of all of the data that is now available to them on CTV.

Cadent CEO Nick Troiano talks about the Novacap acquisition, what it means for Cadent and where he sees the industry heading in years ahead.

Mediaocean's Ramsey McGrory and Drew Kane discuss the evolving landscape of TV advertising technology and the role of their new product, TV iQ, in that evolution.

This week on TVREV, Wall Street’s CTV misread, and a summary of articles from across the industry.

OrkaTV’s Jonathan Moffie explains why automation can sometimes make things more complicated, especially when it comes to buying streaming TV.

Why Fox’s call on the value of old school cable bundles is the right one and why solving Disney’s many challenges is a multi-part epic.

TVREV Thought Leaders Circle members and report sponsors share their thoughts on the transformation of local television in the age of streaming.

iSpot CEO Sean Muller explains why the number one question advertisers have is "what is the unique audience I am getting from each streaming service?”

DIsney’s ESPN deal with gambling company Penn Entertainment marks a big change in strategy that likely will be copied across Hollywood. . But this deal won’t be enough to fix what ails Disney or ESPN, so expect more tie-ups to come.

Netflix is hoping that Barbie director Greta Gerwig can work her own magic in Narnia. Here’s why that may be a bigger hurdle than it seems.

The Pac-12 was effectively killed off last week… by TV.

The 2023 Hall of Fame game kicked off the NFL preseason on Aug. 3 and garnered enough viewership to make it into the top ten programs last week, per Inscape.

A look at how FAST services are incorporating both linear and VOD content to expand their offerings and appeal to a wider range of viewers.

LG Ad Solutions' CMO Tony Marlow talks about the history of ad-supported TV, its comeback during the pandemic, and why it has proven to be such an enduring and popular model.

A deep dive into Barbie’s strategic play with music, and how future films, TV, and brands can follow suit according to Songtradr.

A new survey indicated viewers might be amenable to ad-supported subscription services and what WBD is doing right.

How Mediaocean’s TV iQ helps advertisers find the audiences they are looking for across today's converged media landscape.

‘Barbie’ may be big for Warner Bros. Discovery, but plenty of questions remain after its Q2 earnings. Analysts gave the company credit for major progress on its mountain of debt, but sustainability is still far in the future.

Beauty Co-Lab's Georgina Thomson discusses how the addition of data makes CTV the most versatile tool in her arsenal.