The rise of feudal media means audiences are more isolated and harder to find. Plus publishers panic as AI sets out to decimate search.

What’s next for local NBA TV broadcasts? A hybrid model that combines the best of old and new.

Brandon Katz breaks down how new metrics like Intent Conversion and Monetization Potential help studios measure how efficiently awareness turns into box office and streaming success.

Three major partnership deals, each between a major streamer and a commercial broadcaster, have shaken up the European market. Bernd Riefler unpacks in the latest Marconi.

Originals from Your Friends at TVREV

In our new video series, shot at Cannes for LG Ad Solutions, we look at the impact that data has had on creative advertising on CTV.

Rapid improvements in AI technology means the next great creator revolution is going to be about fiction and the stories people need to tell. Plus reflections on a post-Linda X.

In today’s world of streaming, mobile viewing, personalized advertising, and advanced digital broadcast technology, the TV DMA has quickly become anachronistic.

In this Q&A, Madhive’s Spencer Potts sits down with Marketecture’s CEO Ari Paparo to talk about how Madhive is using AI to simplify the chaos of local digital advertising.

This year’s NBA Playoffs paid big dividends for advertisers year-over-year, as the league seemingly beat the “small market” allegations, especially for QSR brands.

iSpot CEO Sean Muller sat down with Media Cartographer Evan Shapiro for Big Brains to talk about helping advertisers unify their data.

Les Binet has a lot to say about modern marketing: what is wrong with it and, maybe, how to fix it. Justin Lebbon draws him out in this video interview from Cannes.

During a recent panel hosted by Marketecture and TVREV, industry leaders talked about how streaming, data, and AI are reshaping the way advertisers reach and resonate with diverse audiences.

In the latest excerpt from our new report on Currency In The Age Of Streaming, Comscore’s Frank Friedman dissects our current currency conundrum and how we got here.

Originals from Your Friends at TVREV

In a panel hosted by Marketecture and TVREV, iSpot’s Stu Schwartzapfel and LinkedIn’s Lee Womer make a compelling case for why B2B marketers should be leaning into CTV.

In the first of a series of wide-ranging interviews with industry icons, Justin Lebbon sits down with Disney’s Rita Ferro in Cannes to discuss everything from ESPN to bundling to the future of linear.

At a Wurl-sponsored roundtable in Cannes, a dozen top executives unpacked CTV’s current woes—and what gives them hope for the future.

Christian Knaebel breaks down why the  RTL / Sky DACH merger is the European hero story we have all been waiting for in his latest Marconi article.

The biggest fight in streaming isn’t about content—it’s about who controls the TV operating system. Titan OS just raised the stakes in Europe with a major announcement to a packed house in Cannes..