On-field rule changes have helped MLB embrace younger fans. The league is now eyeing an expansion into more TikTok content as baseball’s social video success grows.

What were the big takeaways from the Upfronts and NewFronts this year? We asked our TVREV Thought Leaders Circle for their thoughts.

This week’s Hot List dives into how Google is reshaping the future of TV, with fresh data, sharp analysis, and a packed lineup of events and reports from TVREV.

Google’s AI ambitions just took TV by storm with the launch of Veo 3 , the generative video production platform.

12% of all TV viewing is YouTube. Which means 88% is not. Should the industry be worried or delighted? And what Oregon’s new geolocation ban says about the future of measurement.

Booze marketers see streaming as an increasingly important channel.

Netflix and sports show biggest increases, according to Gracenote report

The generational divide in how Americans consume “television” and TV news has never been more pronounced — or more consequential for the future of local media.

Disney+ adding Cocomelon is a smart move to bring in potential new viewers. But it could also work to flatten kids programming options in a way that erodes Disney’s advantage.

From packed panels to side events and boat parties, Yann Colléter explains why CABSAT might just be where the future of media tech in EMEAPAC is being shaped.

As the streaming wars shift to platform wars, Jo Redfern explores why YouTube—not Netflix—may hold the key to the future of sports media and monetization.

In our final What's Possible videos, KERV’s Marika Roque and WBD's Derek Gatts discuss how KERV's technology is helping to power WBD's new shoppable platform, and why shoppable content is about to become the next big thing on CTV.

YouTube’s share of viewers rises to 12.4% in April ,according to Nielsen

This Memorial Day, TVREV reflects on the sacrifices that made American media possible, exploring how the post-WWII TV boom shaped culture and conflict—and what might’ve been lost if history had turned out differently.

Why Netflix’s Sesame Street play puts them in the “W” column and some new numbers about how many ad-supported subscribers Amazon really has. (A lot!)

ESPN’s price model for a new streaming service makes financial sense. But how does it sell consumers on needing it?

Today’s media economy increasingly favors “retail” or direct-to-consumer (DTC) models - yet local TV has almost no direct relationship with its audience.

‘Gracenote is uniquely positioned to bring personalized sports experiences to the connected car space.’ - Trent Wheeler, head of innovation at Gracenote.

A new study from VODProfessional provides fresh insight into what Europe’s top TV executives are really thinking about at 2AM.

Biggest streaming title is ABC’s long-running drama ‘Grey’s Anatomy’