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The Future Of Television. Dissected Daily.
What Happens In CTV: What To Expect In 2025
Six top industry thought leaders: Terry Kawaja, Stu Schwartzapfel, Tony Marlow, Mike Brooks, Evan Shapiro and Alan Wolk share their thoughts on what to expect in the year ahead in the video series sponsored by LG Ad Solutions.
Hot Takes: What To Binge Over The Holidays
You’ve got two weeks off. Our TVREV Thought Leaders Circle members have suggestions.
Hot Takes: CTV’s Contextual Revolution
TVREV’s Thought Leaders Circle members share their thoughts on the rise of contextual targeting on CTV.
Why FAST Owners Should Stop Launching New Channels And Start Marketing The Ones They Have
Why FAST channels often get lost in the shuffle and how new AI-powered social media solutions can help get them noticed.
The Jargon Wars: Mapping TV’s Out Of Control Lingo
Evan Shapiro’s TV Taxonomy highlights how industry jargon had resulted in an out-of-control Tower Of Babel, and a look at the negative effects of all that discord.
Hot Takes: What Trends Are The Industry Sleeping On?
What's the one trend that more people in the industry should be paying attention to right now? Our esteemed Thought Leaders Circle members weigh in.
Evan Shapiro Takes On The TV OS Wars, And The Brain Of The Television
In this interview from CES 2024, ESHAP owner and noted media cartographer Evan Shapiro dives into the OS Wars – whoever controls that data controls the “oil in the TV ecosystem.”
Leveraging The Creator Economy For Enhanced E-Commerce Experiences
A discussion on how tools like AiBUY are reshaping influencer marketing and consumer shopping experiences.
Hot Takes: Our Thought Leader Circle Members’ Predictions For 2024
2024 predictions from TVREV’s always insightful Thought Leaders Circle members.
Hot List: Privacy, Transparency and Truth
This week’s TVREV highlights, and more news across the industry.
Hot List: Challah-Day Season Is Here
This week’s TVREV highlights, and more news across the industry.
Largest Privacy Study To Date Reveals Stark Consumer Concerns
The largest data privacy study to date (over 45K respondents) from Publishers Clearing House and Evan Shapiro reveals that Americans have a surprisingly complicated relationship with their personal data. Free download at TVREV.
Hybrid Viewing FTW, Wall Street Falls Back In Love With Roku
Viewers are still watching a mix of pay TV and streaming, albeit via apps, and why Roku’s been getting heart emojis from Wall Street.
Hot List: The Beatles Are Back and Baseball Blows… Its Ratings
This week’s TVREV highlights, and more news across the industry.
The Future Is Shoppable: How Overlays And 'Shoppertainment' Are Transforming Video Engagement
The two latest videos from our discussion with Evan Shapiro and AiBUY’s Randy Bapst and Dalaney Thompson on the growth of “shoppertainment” and the growing buzz around shoppable video.
Hot List: Even Sports And News Are Changing
This week’s TVREV highlights, and more news across the industry.
Why Shoppable Media Is The Next Evolution Of Retail Media
AiBUY’s shoppable overlay is on display in these two videos featuring Evan Shapiro and Alan Wolk talking with the AiBUY team about the future of shoppable media.
Hot List: JIC (Conditionally) Certifies, Plus Amazon Adding Ads
This week’s TVREV highlights, plus our Local TV Report, Rupert Murdoch steps down, and this year's primetime TV differences.
Hot List: Measurement is Loco, All Things are Local
This week on TVREV: Measurement is loco, all things are local, and a summary of articles from across the industry.