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The Future Of Television. Dissected Daily.
How Badly Does The Creator Economy Need Commerce Media to Thrive?
Cannes highlighted a shift towards a star-centric creator economy, where top influencers thrive and smaller creators struggle to balance authenticity with monetization.
Titan OS And The Continued Rise Of The Independent TV Operating System
The launch of Titan OS’s new ad product is jus the latest step forward in the rise of the independent TV operating systems. Alan Wolk unpacks what it all means.
Cannes Is Clearly For Sale. Is Your Identity?
Commerce media dominated Cannes with major brands and retail media networks, highlighting the rise of shoppable content and ad tech battles over ad identifiers.
Is the Open Web Worth Saving? Or is it Already Too Late?
The obituaries are being written for the open web left and right. The question is who or what can save digital advertising on the 'long tail’ - or if AI is about to make it all worthless.
Everyone Wants A Piece Of Retail Media
Retail media is projected to account for 20% of all advertising spending next year, as major companies like Yahoo and Kroger form strategic partnerships to capitalize on this booming sector.
Everything Shoppable Everywhere, All At Once
Everyone wants to make everything shoppable - regardless of whether shoppers want to shop everywhere.