The Future Of Television. Dissected Daily.
Long Live Ad Networks?
Ad tech companies are bypassing middlemen with direct and curated ad networks, questioning the need for traditional ad tech and its impact on smaller publishers.
The Trade Desk Enters The OS Wars, The Personalization Conundrum
Some perspective on The Trade Desk's alleged attempt to launch a TV OS and some tips and tricks for implementing AI-driven personalization.
The Future Of The Open Internet Is…Streaming?, Nielsen Is Measuring FASTs
Why are the TTD’s “Top 100 Sites On The Open Internet” mostly streaming TV and how exactly does Nielsen plan to measure one specific FAST channel? We have questions. And answers.
ID5, And How The Cookie Crumbles
Mike Shields digs into the new cookie-less “solution”, ID5.
Hot List: TV Industry Drama; Hope, Pain & Complexity
This week’s TVREV highlights, and more news across the industry.
Ad-Supported Netflix May Launch This Year, Chicken Soup For The Soul Buys Redbox
Netflix has an opportunity to change the CTV advertising landscape, the CSS/Redbox merger is a boon for advertisers.