The Future Of Television. Dissected Daily.
Too Much Drama? Why Streaming’s Top Genre May Be Overloaded
Streaming services lean heavily on dramas for their content libraries. But maybe too heavily—other genres may yield better retention and acquisition rates.
Future Today Adds Original Competition Series To Fawesome Free Streaming Service
“From a scale standpoint, we were big enough where this could potentially make sense,” says Vikrant Mathur, co-founder of Future Today
More Media Measurement Mayhem
For Nielsen, the challenge is not just to innovate but to rebuild trust in an industry that increasingly views it as a relic of the past.
Nexstar Slides Into Texas Rangers’ TV Lineup
Broadcaster will air 15 regular season games on stations in 19 markets
AdOmni’s Jonathan Gudai On Changing Channels From Digital Out-Of-Home to CTV
“The ability to bring inventory from lots of different places, whether it's the walled gardens, like Amazon or Google, or the open web, into one place where you can plan, activate and pull reporting on impressions and outcomes from a single partner, is pretty novel,” Gudai says
Disney Tops Nielsen Distributor Rankings With Sports, FX And ‘Bluey’
Christmas football, ‘Squid Game’ boost Netflix
KERV's Gary Mittman On The Benefits Of Making Every Moment Actionable
In the last of the Innovator Spotlight pieces from our Special Report on Contextual Targeting, KERV’s Gary Mittman discusses how KERV is transforming contextual targeting through cutting-edge AI and polygon-based object recognition.
Nexxen Teams With Fox, FuboTV, DirecTV, FanDuel On Ads Packages
“The power and impact of live sports is inescapable right now,” says Kenneth Suh, Chief Strategy Officer at Nexxen
Speedvision Revs Up Distribution With MyFree DirecTV
Network provides high-octane programming as distributors build skinny sports packages
Amid Channel Culling Trend, Pluto TV Expands Lineup with LGBTQ+ Streaming Network Revry
Pluto TV is diversifying its channel offerings by adding Revry, the global LGBTQ+ streaming network, at a time when many services are cutting back.
Hot List: 20 TVREV Originals From 2025
TVREV Originals from Hanlon, Lafayette, Cassillo and Wolk.
Wall Street Loves Netflix, Contextual Is Having A Moment
Netflix’s numbers look strong but there are still a number of unanswered questions about their subscriber base. Plus some stats on why contextual targeting is so hot right now.
Measurement Moves: Nielsen’s Big Data MRC Seal; Friedman Joins Comscore
“In joining Comscore, I’m thrilled to shape the next era of what is possible in omnichannel measurement at such a pivotal moment for the ecosystem,” said Frank Friedman.
Wither The Weather?
The fast-disappearing local forecast - a lament for TV meteorologists and community connection.
Anoki’s Raghu Kodige On How Their Multimodal AI Is Pushing The Boundaries Of Contextual Targeting
In this Innovator Spotlight from our Special Report on Contextual Targeting, Anoki’s Raghu Kodige discusses the buzz behind multimodal AI.
After Crawling, Netflix Says Its Ad Business Is Ready To Walk
“We've doubled our ads revenue year-over-year last year. We expect to double it again this year so that should give you a sense of the slope of monetization growth that we're on,” said co-CEO Greg Peters
‘America’s Newsroom’ No. 4 TV Program by Watch-Time
The Fox News show jumped up from No. 12 the previous week, capturing a 0.84% viewership share, per Inscape’s TV analysis for Jan. 13-19.
McLuhan And The TikTok Ban
TikTok was a hot or passive medium, which means that YouTube, another hot medium, should be in pole position to benefit from its demise…and why it’s not.
Teads’ Tech Themes 2025: 5 Key Themes Shaping Media
Download Teads’ Tech Themes 2025 to explore five key trends reshaping advertising strategies, with insights on navigating CTV, AI, shoppable formats, and contextual targeting.
Inside Universal Ads, Comcast’s New CTV Buying Platform
Coming soon: linear ads, third party deals and more granular targeting, says GM James Grant